I find I'm floundering as to what kind of promotion works. How do I market and sell my book? Where do I find readers? I feel quite inept. Granted, I knew it would take time to make a name for myself as a romance author, but I was expecting to make more inroads into the readership market than I have.
And it's not for lack of trying.
Experts say to build a brand. Initially I used "I write stories of the heart" as my brand slogan, but have since changed it to "Love: A single syllable with infinite emotion." My blog, website and business cards all contain roses. Is that enough? I mean, what constitues a brand? Different experts tell you different things. And what if your writing changes?
Or, what if, like me, you can't decide exactly what it is your write? I've written and contracted contemporary, historical and romantic suspense. Now I have a humorous paranormal that won't let me alone.
How do you brand yourself when you don't know what you're writing? Most writers wisely chose one sub-genre of romance, but not me. No. Not this ol' gal. She's got to see if she can write everything. How do I brand myself when I don't know who I am as a writer?
My agent said to create an online presence. Start a blog. As you can see, I've done that. I find I love hosting other writers, finding out about them as people and about their books. I feel I'm a little smarter now for reading what they have to say. You see, I love my online writer friends. They're the best. Intelligent. Creative. Fun.
And more supportive than my best pair of Spanx.
But are readers visiting my blog?
I don't mean to imply that writers aren't readers. We are. We buy a lot of books; I know I do.
BUT WHERE'S MY READER MAGNET?
Rarely does anyone other than other writers--delightful souls that they are--respond to my blogposts. How do I reach the readers? Does the average reader read blogs? I promote to facebook and twitter. Outside of a couple friends, no other readers drop by.
My agent said to create buzz by doing virtual blog tours. And I did. I scheduled so many blog visits, people got tired of hearing me prattle on. I mean, how many times do other writers want to read the same old excerpt? Yet, loyal, supportive souls that they are, they leave a comment. Rarely, rarely does a non-writer comment.
Agent Lady said to join facebook and twitter, which obviously I have. Again, most of my friends and tweet buddies are other writers. Join yahoo groups of romance readers, she said. Guess who I found? Other writers!!!
Do you see a theme here?
Where are the readers?
How do I reach them? How do I build a fan base? I'm at a loss. My sales are flat and it worries me. How do I generate interest in people I can't seem to reach?
How are you promoting yourselves? Where did you find your reader magnet? 'Cause I think mine's broken.
My website is http://www.vonniedavis.com.